THE SALES SPECIALIST

Our sales team is fundamental; they are responsible for effectively selling the agency’s services, prospecting, generating new business, and networking—connecting with clients, other agencies, and suppliers to build a sustainable, productive network. We close contracts for the agency, so the team members assigned to this role are the best in the field—highly skilled and fully prepared for the task. Key strategies include multi-platform direct marketing integrated with social media and converting leads (individuals who have shown interest) into active clients.

THE ACCOUNT MANAGER

Once a client is acquired by the sales team, they are handed over to the account manager, who handles communication between the client and the rest of the team. They convey the client's needs to the team, which then develops an operational plan to be presented to the client. Another crucial task for the account manager is assisting the client in understanding specific procedures and providing updates on the project's operational status.

THE MARKETING MANAGER

They understand the client's needs and define a winning strategy designed to meet the client's established objectives. We conduct market analysis: the initial phase involves studying the market landscape—defining and analyzing competitors and demand—and determining the courses of action needed to achieve the client's goals. Once this first phase is complete, we define the specific tasks and steps to be carried out within the agency.

THE ART DIRECTOR

After the marketing manager has defined the strategic points and channels, the project moves to the creative phase, led by the art director, whose job is to transform marketing concepts into compelling visual content. The art director creates a cohesive visual identity—whether for a specific campaign or an entire brand. Our agency executes these concepts through a team that includes graphic designers, videographers, web designers, and other visual specialists. COPYWRITER

Alongside the visual elements, the textual and conceptual components play a vital role. The concepts and messages prepared by the Marketing Manager are transformed into effective copy, all while remaining aligned with the brand's visual identity. This copy must adhere to specific standards dictated by both technical requirements and strategic objectives. Our professionals are highly skilled in this specific area.

WEB & SOCIAL DEVELOPER

While marketing encompasses more than just web marketing, the developer’s role is fundamental in today’s landscape. They translate the designs created by the aforementioned team members into web content through coding, ensuring optimization for a seamless User Experience and high platform performance. Another key responsibility is implementing tracking systems to analyze campaign effectiveness; the resulting data is then used by the marketing manager to refine and optimize various strategies.

CONTENT MARKETING MANAGER

Multi-channel engagement is now a fundamental concept, meaning that relying solely on social media may not be effective. We employ a versatile professional capable of managing interactions across multiple platforms. Our expertise spans web design, email marketing, and programming, combined with a deep understanding of the social media landscape and strong copywriting skills. Our manager oversees day-to-day operations and the management of strategic communication across multiple channels.

Beverly Group – Web & Social Marketing Advertising Agency